12 RULES TO CREATING COMPELLING CONTENTS
Creating a compelling content in this digital age to drive organizations’ content strategy or marketing is becoming more and more important. And content strategist now have to step up their game. Creating a compelling contents can be content strategy for non for profit organizations and content marketing for profit oriented organizations, but maybe for profit or non profit, the central goal is catching attention.
The word compelling is defined as “urgently requiring attention” or better still “arousing or denoting strong interest, especially admiring interest”. While contents is defined as a piece of information, material, etc presented on a website or other digital medium. Therefore, it will be logical to say that a compelling content is an information or material (images, video, banner or rich media etc.), that is presented on a website or digital medium for a target set of audience that urgently catches their attention or strongly arouse their interest.
We are in a digital epoch, where there is a tidal wave of information and a lots of contents to be consumed all over the world, and these information and contents are now made available by a single tap on the computer or phone etc. For example, if you search for “information technology” on Google as of today, you will get about 675,000,000 results in just 0.57 seconds. This means that you have about 675,000,000 contents to consume on information technology, and you also have 24 hours in a day. So with this huge number of competition and limited time, how do you stand out and create a compelling contents? There are about 12 rules that you can put to heart to help you stand out in creating great contents.
- Write a lot and read a lot.
- Be direct and clean
- Don’t over write.
- Use active sentences.
- Use adjectives and adverbs sparingly.
- Eliminate unnecessary languages.
- Keep it simple.
- Write for scannability.
- Invite action.
- Know when to violate the rules.
As you put these rules to practice, remember the saying “content is king”. For any business to thrive in this digital age, content must betaken seriously. Don’t forget, if its not strategic then its not smart.